Track MRR, churn, CAC, and LTV alongside traditional financials. Get investor-ready metrics, runway forecasting, and valuation multiples calibrated to SaaS benchmarks.
Start Free See All FeaturesSpreadsheet-based financial models break at scale
Investor reporting is manual and inconsistent
No single view of unit economics and business health
Automated SaaS metric tracking from connected data
Investor-ready board packs in one click
Valuation multiples calibrated to SaaS benchmarks
SaaS finance is fundamentally different from traditional accounting. Revenue is recognised over the life of a contract, not when cash hits the bank, which means your bookkeeping P&L systematically understates the value of newly signed business and overstates the impact of churn. Investors and acquirers know this, which is why every serious SaaS conversation starts with MRR, ARR, NRR, and CAC payback rather than statutory revenue.
Advisorli sits on top of your accounting data and overlays SaaS-specific lenses. Recurring revenue is normalised to MRR; deferred revenue is reconciled against bookings; and churn is calculated on both gross and net bases so you can see whether expansion revenue is masking customer-level decline. The Rule of 40 (growth rate plus EBITDA margin) is calculated automatically and tracked alongside the trailing-twelve-month trend that VCs benchmark against.
For runway, the 13-week cash flow forecast rebases every week against actual closing balance, so you stop relying on a spreadsheet that goes stale the day it is built. Scenario modelling lets you test a 10% headcount cut, a price increase, or a delayed Series A and see the runway impact instantly, exactly the conversation a board wants to have rather than reading three slides of static charts.
When you raise, the investor data room is one click. Board packs include cap table, MRR waterfall, cohort retention, CAC payback, and the cash flow forecast, all generated from the same connected data, not assembled in Excel the night before.
Revenue and ARR multiples benchmarked against public SaaS comps, adjusted for growth and gross margin.
Automated MRR waterfall, NRR cohort, and runway scenarios in a single PDF.
Cash position rebased weekly with what-if scenarios for hiring, pricing, and funding events.
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